About Us

The story spans back as far as 1907, when French chemist Eugéne Schueller developed a hair dye formula which revolutionised the hairdressing world. Two years later the company he founded became L'Oréal. Since Eugéne's first discovery, we have kept his passion alive by providing hairdressers with our innovative products. We are still at the forefront, with innovative products continuing to be in originality and innovation. We believe in being at the head of both trends and technology. Everyone’s hair is different and our range of hair care, styling and colour products will help your individual needs.