Redken

In the professional haircare world, Redken is a trailblazing brand known for merging science with style to deliver innovative solutions for every hair type. Founded in 1960 by actress Paula Kent and her hairdresser Jheri Redding, Redken was born from a desire to create gentle, effective products based on protein technology and an acidic pH—revolutionary concepts at the time. This scientific approach quickly made Redken a trusted name among salon professionals and clients alike.

Redken’s philosophy is built on three pillars: protein for strength, moisture for softness, and an acidic pH for optimal hair health. Its extensive portfolio includes targeted solutions for damage repair, color protection, volume, frizz control, and scalp health, along with a professional-grade color line that has become a global salon favorite.

What sets Redken apart is its close connection to the stylist community. The brand not only provides top-performing products but also offers world-class education, inspiring hair professionals to push creative boundaries while delivering consistent, high-quality results to clients. Iconic ranges like Extreme, All Soft, Color Extend, and Acidic Bonding Concentrate have earned loyal followings for their proven performance.

Redken is also committed to innovation and sustainability, using advanced science, responsibly sourced ingredients, and eco-conscious packaging to meet modern beauty standards without compromising results.

Today, with a presence in over 50 countries, Redken remains at the forefront of professional haircare—empowering stylists, inspiring trends, and delivering salon-quality results that can be recreated at home. For Redken, beautiful hair is more than a look—it’s the perfect balance of science, health, and style.