The story of Elizabeth Arden began in 1910 when Florence Nightingale Graham, later known as Elizabeth Arden, opened her first beauty salon on Fifth Avenue in New York. Driven by a passion for skincare and beauty, she introduced innovative ideas like scientific skincare, makeup as self-expression, and holistic beauty routines.

Elizabeth Arden was a trailblazer, creating the iconic Eight Hour Cream and the legendary Red Door Salon. She transformed beauty from mere cosmetics into a symbol of empowerment and confidence. Her philosophy—“To be beautiful is the birthright of every woman”—guided her mission to provide luxurious, effective products that enhanced natural beauty.

From classic red lipsticks to advanced anti-aging skincare, Elizabeth Arden’s legacy continues to thrive, blending timeless elegance with cutting-edge innovation to inspire generations of beauty lovers worldwide.