Wella Professionals has been at the forefront of haircare innovation since its founding in 1880 by Franz Ströher, a German stylist with a passion for improving hairdressing techniques. Initially known for crafting protective hairnets, Wella revolutionized the industry by introducing groundbreaking products, including the first portable perming machine in the 1920s and innovative hair color technologies.

Wella Professionals became synonymous with professional-grade hair color, styling, and care, creating iconic products like Koleston Perfect and Illumina Color, which deliver vibrant, long-lasting hues. Trusted by top stylists worldwide, Wella has built a legacy of excellence by empowering professionals and clients to achieve salon-quality results.

With sustainability and creativity at its core, Wella continues to inspire and innovate, offering cutting-edge haircare solutions that celebrate individuality, self-expression, and flawless, healthy hair.