essence cosmetics was founded in 2001 with a mission to provide high-quality, cruelty-free makeup at affordable prices, allowing everyone to express their individuality without limits. Originating in Germany, essence quickly became a favorite for its fun, playful vibe and trend-forward products. Known for popular items like Lash Princess Mascara, Make Me Brow, and Stay 8h Matte Lipstick, essence focuses on vibrant colors, innovative formulas, and accessible beauty.

The brand’s commitment to inclusivity, sustainability, and ethical production is reflected in its cruelty-free certification and eco-conscious packaging. essence aims to empower makeup lovers to experiment with confidence, offering products that inspire creativity while staying budget-friendly.

With its tagline, “Beauty doesn’t have to be expensive,” essence continues to redefine modern beauty by celebrating individuality, fun, and bold self-expression, making makeup enjoyable, easy, and accessible to all.