American Crew

In the world of men’s grooming, American Crew has become a defining name—synonymous with style, sophistication, and performance. Founded in 1994 by stylist David Raccuglia, the brand emerged from a vision to bring professional-quality haircare and grooming products specifically designed for men into salons and barbershops worldwide.

From the very beginning, American Crew redefined what men’s grooming could be, blending classic barbering traditions with modern innovation. Its range spans hair styling products, shampoos, conditioners, shaving essentials, beard care, and fragrances—all formulated with the needs of men in mind. Every product is crafted to deliver performance, ease of use, and a timeless sense of masculinity.

What sets American Crew apart is its commitment to professional heritage. Trusted by barbers and stylists across the globe, the brand’s iconic products—such as Fiber, Pomade, and Forming Cream—have become staples for men who take pride in their appearance. The brand embraces a versatile approach, offering solutions for every hair type, style, and grooming routine, whether it’s a sharp, structured look or a relaxed, natural finish.

The sleek, masculine packaging and subtle, signature scents make American Crew products as appealing on the bathroom counter as they are in the hands of a professional. More than just a product line, American Crew represents a lifestyle—one that values confidence, self-expression, and a well-groomed presence.

Today, American Crew stands as a global leader in men’s grooming, available in over 40 countries, and continues to inspire men to look their best, every day. With American Crew, style isn’t just an option—it’s a standard.