Bourjois’ story began in 1863 in Paris, when actor Joseph-Albert Ponsin created makeup for performers in Parisian theaters. He developed innovative products like greasepaint sticks and colorful powders that made stage makeup easier to apply. Eventually, Ponsin passed the brand to Alexandre-Napoléon Bourjois, who expanded it beyond theater to everyday women, offering beauty products with a touch of Parisian charm.

Bourjois gained fame for its Little Round Pot blushes, known for their silky textures and irresistible fragrances. The brand also introduced one of the world’s first mascara formulations and became a pioneer of modern makeup packaging, with its sleek, compact designs.

Known for blending playful femininity with elegance, Bourjois championed the idea that beauty should be accessible, fun, and effortless. From classic red lipsticks to vibrant eyeshadows, Bourjois continues to celebrate self-expression, helping women embrace their unique style with Parisian flair.