That's so

That’s So is an innovative Italian beauty brand known for combining advanced skincare technology with fun, practical products designed for modern lifestyles. Founded with the mission to make beauty routines faster, easier, and more enjoyable, That’s So has become especially famous for its high-quality self-tanning solutions and multifunctional cosmetics that deliver instant, visible results.

At the heart of That’s So’s philosophy is the concept of “smart beauty”—products that work on multiple levels, saving time while enhancing natural beauty. From spray tans enriched with skincare ingredients to makeup products infused with sun protection, every formula is developed with both performance and skin health in mind. The brand uses gentle, dermatologically tested ingredients, often enriched with natural extracts, to ensure comfort and compatibility with all skin types.

That’s So stands out in the self-tanning world with its streak-free, quick-drying formulas and natural-looking results. Signature products like On The Go Dark Tanning Spray and Glam Body have gained loyal followings for their ease of use and ability to create a radiant, sun-kissed glow without sun exposure.

With sleek, modern packaging and a playful brand personality, That’s So reflects the vibrant spirit of Italian beauty culture—effortless, stylish, and confident.

Today, That’s So is loved worldwide by beauty enthusiasts, professionals, and influencers alike, proving that beauty can be both effective and fun. Whether you’re after a golden tan, flawless complexion, or quick touch-up on the go, That’s So makes it possible to look and feel fabulous in no time.