Rimmel’s legacy began in 1834 when French-born perfumer Eugène Rimmel opened his first cosmetics house in London. Originally known for fragrance, Rimmel transformed the beauty landscape by creating some of the earliest modern makeup products, including the first non-toxic mascara. His innovation led to the term “rimmel” becoming synonymous with mascara in several languages.

Rimmel’s ethos of affordable, trend-forward beauty made it a favorite for generations. Iconic products like Stay Matte Powder, ScandalEyes Mascara, and Lasting Finish Lipstick became staples in makeup routines worldwide.

With its famous slogan, “Live the London Look,” Rimmel continues to celebrate individuality, self-expression, and edgy, street-inspired beauty. Today, it remains a vibrant brand, empowering makeup lovers to experiment, embrace trends, and express their unique style with bold confidence.