NUXE, founded in Paris in 1990 by French entrepreneur Aliza Jabès, began with a mission to create luxurious, natural skincare that blends the best of nature and cutting-edge science. Rooted in botanical expertise, NUXE focuses on formulating products with active plant-based ingredients that nourish and enhance the skin.

The brand gained worldwide fame with its iconic Huile Prodigieuse, a multi-purpose dry oil for face, body, and hair, celebrated for its nourishing properties and irresistible fragrance. NUXE continued to innovate with popular lines like Rêve de Miel for deep hydration and Crème Fraîche for soothing, long-lasting moisture.

Committed to sustainability, NUXE uses eco-friendly practices, cruelty-free formulations, and responsibly sourced ingredients. Today, the brand remains a symbol of French elegance, offering sensorial, natural skincare solutions that promote healthy, radiant beauty while respecting the environment.