Maybelline’s journey began in 1915 when Thomas Lyle Williams, inspired by his sister Mabel’s creative use of coal dust and Vaseline to darken her lashes, developed the first modern mascara. He named the brand Maybelline in her honor, combining her name with "Vaseline." What started as a small lash product evolved into a beauty empire.

Over the decades, Maybelline expanded its range to include bold lipsticks, long-lasting foundations, and trend-driven makeup, redefining beauty standards while making cosmetics accessible and affordable for all. With iconic products like Great Lash Mascara and its Fit Me foundation line, Maybelline has become synonymous with innovation, self-expression, and inclusivity.

Guided by its empowering slogan, “Maybe she’s born with it. Maybe it’s Maybelline,” the brand continues to inspire confidence and creativity in millions of people worldwide, offering beauty for every look, style, and skin tone.