Max Factor’s legacy began in 1909 when Polish-born makeup artist Maksymilian Faktorowicz founded the brand in Los Angeles to provide innovative makeup for Hollywood’s growing film industry. Known as the “Father of Modern Makeup,” Max Factor transformed beauty by creating specialized products for the silver screen and coining the term “makeup” itself.

He introduced groundbreaking products, including Pan-Cake foundation, lip gloss, and false eyelashes, designed to withstand the harsh lighting of early film sets while enhancing actors' natural beauty. These innovations, initially reserved for movie stars like Marilyn Monroe and Ava Gardner, were soon made accessible to the public, bringing Hollywood glamour to everyday women.

Max Factor’s commitment to making beauty transformative and empowering remains at the heart of the brand today. With a rich history of timeless products and continued innovation, Max Factor celebrates self-expression and confidence by helping women create their unique, glamorous looks.