Goldwell

In the professional haircare and color industry, Goldwell is a name synonymous with salon innovation, precision, and artistry. Founded in 1948 in Germany by Hans Erich Dotter, the brand has built its reputation on delivering high-performance products exclusively for professional stylists, empowering them to create exceptional results for their clients.

Goldwell’s heritage lies in professional hair color, with groundbreaking innovations like Topchic, Colorance, and Elumen—systems that offer vibrant, long-lasting results while caring for the hair’s structure. Over the years, the brand has expanded into a full portfolio of salon-quality care and styling products, including the beloved Dualsenses range, which addresses every hair type and need with targeted formulations.

What sets Goldwell apart is its deep collaboration with hair professionals. Every product is developed with stylist input, ensuring it meets the exacting standards of those who understand hair best. This commitment to partnership is reflected in Goldwell’s global education programs, which inspire and train stylists to push creative boundaries.

Sustainability and innovation go hand in hand for Goldwell. The brand prioritizes responsible sourcing, eco-conscious packaging, and advanced formulas that deliver maximum performance with minimal environmental impact.

Today, Goldwell is part of the Kao Salon Division and is trusted in over 40 countries. Whether it’s creating a bold new color, restoring damaged strands, or perfecting a client’s everyday style, Goldwell continues to elevate the art and science of haircare—proving that with the right tools, every stylist can make beauty come to life.