Fudge

In the professional haircare world, Fudge is a bold, trend-driven brand known for pushing the boundaries of style, creativity, and self-expression. Born in the early 1990s on the streets of London, Fudge began with a single, game-changing product—its innovative Shaper hair wax—which quickly became a cult favorite among stylists and urban trendsetters. From there, the brand expanded into a full range of high-performance styling, color, and care products designed to help people express their individuality.

Fudge’s philosophy is rooted in fearless creativity. Its products—ranging from vibrant semi-permanent hair colors to powerful styling pastes, volumizing sprays, and repairing shampoos—are formulated to perform under the demands of both salon professionals and everyday users. Known for bold packaging and edgy branding, Fudge appeals to those who see hair as a canvas for personal style.

The brand is also recognized for its commitment to innovation, offering unique formulas that combine salon-grade results with ease of use. Signature ranges like Clean Blonde toning shampoos and conditioners are celebrated for their ability to neutralize brassy tones, while products like Hair Shaper, Blow Dry Putty, and Salt Spray give stylists the creative tools they need to shape and define any look.

With a presence in salons and retailers across the globe, Fudge has become a go-to for those who dare to stand out. It’s more than just a haircare brand—it’s an attitude, a statement, and an invitation to play with your look without limits.