Duracell

In the world of portable power, Duracell stands as a global leader, trusted for reliability, innovation, and performance. With origins dating back to the 1920s and the creation of the first mercury battery, the brand officially became “Duracell” in 1965—its name derived from “durable cell.” Since then, Duracell has powered everything from everyday household devices to critical equipment in medical, industrial, and emergency settings.

Known for its iconic copper-top design, Duracell has become synonymous with long-lasting energy. Its batteries are engineered using advanced cell technology to deliver consistent performance, whether in high-drain electronics, remote controls, flashlights, or children’s toys. The brand’s product lineup includes alkaline, lithium, rechargeable, and specialty batteries, offering power solutions for virtually any application.

What sets Duracell apart is its commitment to innovation and dependability. Breakthroughs like the Power Preserve technology—designed to extend shelf life—and the development of high-performance rechargeables have reinforced its reputation as the battery of choice worldwide. The brand also invests in sustainability, with programs aimed at reducing waste and improving recycling efforts.

Duracell’s presence goes beyond products—it powers moments that matter, from everyday convenience to life-saving situations. Whether it’s keeping your camera ready for memories, your gaming controller alive during a crucial match, or your flashlight bright in a storm, Duracell delivers the energy you can count on.

Today, with a presence in over 140 countries, Duracell remains a trusted symbol of quality and endurance, proving that when it comes to power, performance is everything.