Aramis

In the world of classic men’s fragrances, Aramis holds a legendary status as one of the first prestige scents for men sold in department stores. Launched in 1964 by Estée Lauder Companies, the brand debuted with its namesake fragrance, Aramis Eau de Toilette—a bold, masculine blend of leather, wood, and spice that became an instant icon and helped define the modern men’s fragrance category.

Aramis embodies timeless sophistication and confidence. Its fragrances are crafted for men who appreciate tradition, quality, and a strong olfactory presence. Over the years, the brand has expanded to include a range of scents such as Tuscany Per Uomo, Havana, and Devin, each offering a distinctive character while maintaining Aramis’ signature depth and refinement.

What sets Aramis apart is its commitment to crafting enduring, memorable compositions. While trends come and go, Aramis fragrances remain rooted in rich, classic structures—often featuring warm woods, aromatic herbs, and sensual leathers. This dedication to heritage has made the brand a favorite among fragrance connoisseurs who value authenticity over fleeting fashions.

The sleek, understated packaging reflects the brand’s philosophy: elegance without excess. From its original amber-hued bottle to modern flanker designs, every detail communicates sophistication and quality.

Today, Aramis continues to represent the gold standard in masculine perfumery, appealing to men who see fragrance as a statement of style, character, and timeless charm. It’s more than a scent—it’s an enduring expression of classic masculinity.