{"product_id":"wella-koleston-perfect-meplus-special-blonde-permanent-hair-colour-no-12-96-special-blonde-cendre-violet-60-ml","title":"Wella Koleston Perfect MEPlus Special Blonde Permanent Hair Colour, No. 12\/96 Special Blonde\/Cendre Violet, 60 ml","description":"\u003ch2 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h2\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eProvides maximum lift up to 5 levels\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eGives up to 100 percent grey coverage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eIt ensures a long-lasting, beautiful colour intensity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\n\u003cspan class=\"a-list-item\"\u003eSuitable for natural to cool, extravagant blonde nuances\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003cdiv id=\"productDescription_feature_div\" class=\"celwidget\" data-feature-name=\"productDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"productDescription\" data-csa-c-slot-id=\"productDescription_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"mwax6z-svylnr-mikr6a-wvnxjs\" data-cel-widget=\"productDescription_feature_div\"\u003e\n\u003cdiv\u003e\n\u003cdiv data-feature-name=\"productDescription\" data-template-name=\"productDescription\" id=\"productDescription_feature_div\" class=\"a-row feature\" data-cel-widget=\"productDescription_feature_div\"\u003e\n\u003ch2 class=\"default\"\u003eProduct description\u003c\/h2\u003e\n\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n\u003cp\u003e\u003cspan\u003eWella professionals KOLESTON perfect me+ special blonde is suitable for natural to cool, extravagant blonde nuances. The hair colours are specially designed to brighten up to 5 levels. Thanks to pure balance technology, the hair structure is protected and a uniform colour result from the roots to the tips is guaranteed. With the Wella professionals KOLESTON perfect me+ special blonde hair colours, you create unique and distinctive blonde tones from natural, light blonde to Ash gold and light mother of pearl. The hair colours offer you perfect coverage, Colour intensity and brilliance and also make grey hair disappear easily. In addition to the enchanting shades of blonde, you can lighten your hair with the special blonde by up to five tones. Comes in no. 12\/96 Special Blonde\/Cendre Violet colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"renewedProgramDescriptionBtf_feature_div\" class=\"celwidget\" data-feature-name=\"renewedProgramDescriptionBtf\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"renewedProgramDescriptionBtf\" data-csa-c-slot-id=\"renewedProgramDescriptionBtf_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"4z83yg-c7zplu-npjuqi-d2o15d\" data-cel-widget=\"renewedProgramDescriptionBtf_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"brandInsights_feature_div_3\" class=\"celwidget\" data-feature-name=\"brandInsights\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"brandInsights\" data-csa-c-slot-id=\"brandInsights_feature_div_3\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"bqi0jc-hljw8o-xjefxk-ev0bi3\" data-cel-widget=\"brandInsights_feature_div_3\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"brandInsights_feature_div_1\" class=\"celwidget\" data-feature-name=\"brandInsights\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"brandInsights\" data-csa-c-slot-id=\"brandInsights_feature_div_1\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"mh330z-q089n-7buy36-jd776x\" data-cel-widget=\"brandInsights_feature_div_1\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"aplusBrandStory_feature_div\" class=\"celwidget\" data-feature-name=\"aplusBrandStory\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"aplusBrandStory\" data-csa-c-slot-id=\"aplusBrandStory_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"2v4za3-l8fmw5-a3ha3l-g4ekbe\" data-cel-widget=\"aplusBrandStory_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"aplus_feature_div\" class=\"celwidget\" data-feature-name=\"aplus\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"aplus\" data-csa-c-slot-id=\"aplus_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"cuf02t-iass2-hnl6ii-p2vghh\" data-cel-widget=\"aplus_feature_div\"\u003e\n\u003cdiv id=\"aplus\" class=\"a-section a-spacing-large bucket\"\u003e\n\u003cbr\u003e\n\u003cdiv lang=\"en_GB\"\u003e\n\u003cdiv class=\"aplus-v2 desktop celwidget\" data-csa-c-id=\"frj9zw-igzx1a-p5n8qp-rzglyd\" data-cel-widget=\"aplus\"\u003e\n\u003cdiv class=\"aplus-content-wrapper\"\u003e\n\u003cdiv class=\"celwidget aplus-module launchpad-company-logo aplus-standard\" data-csa-c-id=\"ie2y5e-jvrfyo-carkgc-bwrpdu\" data-cel-widget=\"aplus-launchpad-company-logo\"\u003e\n\u003cdiv class=\"a-section a-text-center launchpad-module launchpad-module-company-logo\"\u003e\u003cimg alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sota\/606d6413-38f3-44cd-a1d0-82941fd36f82.__CR0,0,600,180_PT0_SX600_V1___.png\" class=\"\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sota\/606d6413-38f3-44cd-a1d0-82941fd36f82.__CR0,0,600,180_PT0_SX600_V1___.png\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module basic-module-13-text aplus-standard\" data-csa-c-id=\"bm9wl8-o0s8ho-9fw1vm-dv8jzn\" data-cel-widget=\"aplus-basic-module-13-text\"\u003e\n\u003cdiv class=\"a-section a-spacing-none aplus-module aplus-module-13 aplus-module-wrapper apm-fixed-width\"\u003e\n\u003cdiv class=\"a-section a-spacing-none aplus-13-heading\"\u003e\n\u003ch3 class=\"a-size-extra-large aplus-13-heading-text a-text-bold\"\u003eOverview\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-section a-spacing-none aplus-module-section aplus-text-section\"\u003e\n\u003cp class=\"description\"\u003eWella Global Ambassador Sonya Dove is an industry hero who continues to inspire, educate and mentor salon professionals around the globe. Read more to learn what she loves about the good Koleston good and why it’s her favourite colour to use on Wella Ambassador and mega star Sophie Turner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module module-2 aplus-standard\" data-csa-c-id=\"5n4pfj-2a3lar-iv1dld-5uapij\" data-cel-widget=\"aplus-module-2\"\u003e\n\u003cdiv class=\"aplus-module-wrapper apm-floatnone apm-fixed-width\"\u003e\n\u003cdiv class=\"apm-sidemodule apm-spacing\"\u003e\n\u003cdiv class=\"apm-sidemodule-imageleft\"\u003e\u003cimg alt=\"\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sota\/70739f0b-9016-4c7f-b085-b79f56970fda.__CR0,0,300,300_PT0_SX300_V1___.png\" class=\"\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sota\/70739f0b-9016-4c7f-b085-b79f56970fda.__CR0,0,300,300_PT0_SX300_V1___.png\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"apm-sidemodule-textright\"\u003e\n\u003ch3 class=\"a-spacing-mini\"\u003eAbout Us\u003c\/h3\u003e\n\u003cp\u003ePermanent hair colours are pretty clever. The colour molecules start out completely clear, and it’s when they interact with the pH of someone's hair strands which they become pigmented. Which is a process called ‘oxidation’, and someone might have already seen it in action. If someone have noticed someone's hairdresser apply colourless formulas which transform before 4someone's eyes, they may have given someone a permanent shade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":48766041555098,"sku":"GW2601","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0586\/3761\/5258\/files\/61PITfMRBdL._AC_SL1500.jpg?v=1784530936","url":"https:\/\/greenwize.co.uk\/products\/wella-koleston-perfect-meplus-special-blonde-permanent-hair-colour-no-12-96-special-blonde-cendre-violet-60-ml","provider":"Greenwize","version":"1.0","type":"link"}